“No te dejes” campaign

A reminder of what you hold 

We are so excited to share with you our newest collection! Each time we sit down to come up with something meaningful for our community, we think about what we want Mujeres we know,, & Mujeres we have yet to meet, to feel, to live, to remember.

Our main goal is always to represent different ways to ensure women we know & women we have yet to met, feel they can not only survive, but thrive. We know we want to share unique yet,  powerful messages. We wanted to create a few magical pieces that remind you of the love you have for yourself, & how far that has gotten you, not only this year, but all your life, Mujer. The love that women hold for themselves is true magic. It cannot be bought, or given, or faked. It is within us always, & we must learn every day to hold it at the forefront in order to perceive.

This collection, our “No Te Dejes” Collection, is about the MAGIC we MUJERES hold within us & use at different stages of our lives; In our careers, relationships, goals, & throughout our unique journeys. The reason we chose this particular saying in Spanish for our latest slogan is because we found that when having difficult discussions with our closest Mujers, “No Te Dejes“ was a reoccurring phrase used to make sure they didn’t let a situation or person get the best of them. 

“No Te Dejes” is a phrase many times used to remind others to not let people take advantage of  them.

Many women we know in the RGV & outside of it, feel the world expects a lot from them; Some times too much, with giving them little in return. Many of us are expected to let things be, not shake things up, not expect more from others, & never stand up for ourselves. We understand the world may have expections of what we are supposed to look like, sound like, be like, but we must continue to reiterate, we are here to say SCREW THAT. Make noise, say no, & be you. 

When it feels like the world is taking advantage of your kindness, your beauty, your love, your hard work, your heart, your tears, your ideas, your name, your joy, you must stand up & not let it. You must be the one to withhold your own magic first, & help others once you are able to with it, but you have to come first, Mujer. “No Te Dejes” also means that, Do not leave yourself. Whether you take that literally, or spiritually is up to you. What we love about this saying is you can make of it, whatever you need in that moment. It can be as unique as each Mujer we know, & what each one of us is going through.

Our new logo, found stitched in white or lavendar in our grey & black beanies, is our attempt to remind you that we are everything we need. We are the moon, & the center of our entire universe. By combining our flower, which has become a staple symbol of Mujer Rgv. & our new moon, we hope you have the reminder that you are you own entire universe. 

Along with our beanies, were launching something we have had our eye on for a while! Super soft hoodies perfect for the upcoming fall & winter weather. Of course, “Not Te Dejes” is printed on them, right above the heart, where we hope you keep this saying. Our hoodies are cropped & available in both black & white, with draw strings at the front & a raw hem for maximum comfort. If you’re looking for a fitted look, shop your regular size, but of course, if you’re looking for that extra comfy feel, going a size or two up is always a great move as well. Pair our hoodies with our new beanies, & you have an easy, but oh so meaningful look.

Our entire collection is printed in Mcallen, Tx at MGM Printing, a company managed by a local Mujer. We love supporting them, & hope you will continue shopping with us to continue to bringing you more quality products. 

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When you wear our clothing we hope you feel strong enough to FIGHT for that raise. LEAVE that unsupportive partner. WAVE GOODBYE to all that you deem unnecessary.  Say NO to being overworked & underpaid. Say NO To being held down. Say NO to holding YOURSELF down. You are more magical than you no Mujer. No Te Dejes, y NUNCA te vuelvas a Dejar. 

Pop Up Announcement, Interview Live, & other fun announcements coming very very soon!
Photography by Sergio Trevino
Designs by Sirheem Fuentes
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